According to recent data, 50% of small and medium-sized businesses (SMBs) report it took 24 hours or more to recover from a cyberattack. The consequences of such attacks can be severe—impacting finances, customer trust, and reputation. For example, 51% of small businesses experienced 8 to 24 hours of website downtime during a breach, and 55% of U.S. consumers said they would be less likely to continue doing business with a company that had been breached. These statistics highlight the growing need for SMBs to adopt proactive cybersecurity measures like Zero Trust.
Zero Trust: A Continuous Journey, Not a Quick Fix
Zero Trust isn’t a product you can simply purchase and apply. It’s a journey—one that integrates into your business and evolves with your needs. The framework starts by continuously verifying every access request, both inside and outside your network, to ensure that no one, not even trusted users, has unchecked access. Zero Trust isn’t a guarantee that a breach won’t happen, but it dramatically reduces your risk by proactively identifying potential vulnerabilities and limiting the damage if an attack occurs.
Implementing Zero Trust is an ongoing process that grows with your business. As your company evolves, so does the framework, adapting to new challenges and risks. This flexibility allows your security measures to align with your business objectives, enabling growth without sacrificing protection.
However, Zero Trust can be complex, and that’s where a trusted guide comes in. With expert guidance, you’ll navigate this evolving journey effectively, ensuring that your security strategy stays on track and aligned with your business goals. A knowledgeable partner helps you avoid common mistakes and costly missteps, saving your business valuable time and resources.
Take Action Today: Start with Your Business Recovery Plan
One immediate step you can take to fortify your business is ensuring that your recovery plan is ready and accessible in the event of a cyberattack. Ensure the plan is printed and stored in a secure location that can be accessed even if your network goes down. This will help your team stay organized and minimize downtime during an incident, enabling a faster recovery.
Starting with a recovery plan is an essential first step in your Zero Trust journey. With the right strategy and a trusted guide to help, you’ll be better equipped to identify risks, protect your business, and ensure a swift recovery if the worst happens.
